You may ask, why Blog when you also have a website, Facebook Page, Twitter account or other social media outlets through which you share your news, thoughts, and product announcements?
The amount of “failed” blogs abandoned across the Web is rather overwhelming.
Good blogging isn’t just posting some words now and again. It’s consistently creating valuable content.
Your blog (either a standalone blog or part of your website) is essentially your hub. It’s where you want to drive all your traffic as a space on the web you own and control, unlike Facebook and Twitter. When you’re blogging for business, you’re fitting the corner stone into your content strategy. And the content strategy, when done correctly, is selling your goods and services to potential consumers.
Your social media interactions should drive people back to your blog where you can get more intimate and share more information in depth. This helps prospective clients get to “know, like and trust” you, which may entice them to go to the next level and sign-up for product updates through whatever means you may provide.
Without a clear understanding of why you’re blogging and what you hope to achieve with it, you’re virtually guaranteeing failure because there’s no way to measure success. You haven’t defined what success is in any way. Would the potential customer rather use the business providing insight and value or the business that commits the bare minimum towards their online presence?
So, with that said. How do you blog to the highest quality?
1.) Create a Blog Personality
Popular blogs have one thing in common, an individual voice that people like to hear, and would spend their time reading more about it.
2.) Be Consistent in Your Posts
Be consistent. There is nothing like falling in love with a blog, and then finding that the blogger hasn’t updated in around 9 months. Make sure you keep up with things in the world.
3.) Keep It Simple
Don’t get caught up in the length of your posts and drag on and on about something – Just get straight to the point and let your readers know exactly what you want to protray and convay in your post.
4.) Allow Comments
Allow comments as it allows your readers to interact with you.
5.) Ask for some action
Make sure your blog post asks for some sort of response from the reader so you can know how to improve your blog, or even your business.
The more explicit you are about the outcome you have in mind, the more likely it is that that action will happen. After drafting the blog post, go through it for spelling/grammar mistakes, irrelevant text or anything which is not important. Readability is an important aspect of an effective blog post, so try and place yourself in their shoe –what would you want to see on your blog?
And don’t forget about repurposing your current content. If something has worked well for you, see if you can make it go a few extra miles.
So happy blogging everyone!