When was the last time you physically went to the library to look up something from an encyclopedia? Who needs books when we have the Internet! With easy access to online search engines, new knowledge is at our fingertips and staying connected with the outside world has never been easier and quick. We’ve developed close relationships with our smartphones without noticing it and we don’t even need our wallets as much as we need our phones. Not to mention that technology has gone to the level where we can now pay with our phones without even taking the phone out of our pocket.
According to a survey of 50,000 people launched by Time Magazine, they asked people of all age groups from U.S., U.K., China, India, South Korea, South Africa, Indonesia, and Brazil. Results show that up to 29% say that their smartphone was the first and last thing they looked at each day and 68% place their mobiles next to their bed. Mobile technology has allowed users to become better informed about things happening around the world and staying connected with loved ones has become much easier. In the business world, marketing and promoting company brands has become more efficient with the growing number of social media platforms and companies have easy access to communication with potential customers. When was the last time you called someone to ask them to go on a date? A large percentage of people prefer communicating by text messaging and studies found that 1 in 5 Americans have asked someone for a date through a text.
The London 2012 Olympics is a perfect example that reflects the growing demand for wireless technology. Mobile browsing on BBC’s Olympic Site rose to 2.3 million and there have been nearly 1.5 million downloads of its smartphone app.
So what do all these stats mean? If you haven’t done so, marketing your brand using online social media platforms would be a place to start. Staying connected online with your customers and sharing new product information or news about your brand are ways to improve customer experience. Better yet, most commonly-used online social media platforms are easy, efficient, and free. So get started and make use of these tools to build up your company!